BridgeTrack Ad Server empowers you to manage and optimize your ad campaigns in real-time

• Analyze campaigns in real time using detailed conversion intelligence including view-through, conversion time-lag and reach and frequency reports
• Increase conversion rates by optimizing creative based on your specific performance goals
• Control the rotation and order of creative presentations – from A, B, C creative sets to complex rotation based upon knowledge of consumer activity or demographics
• Instantly identify best performing media placements via BridgeTrack’s heatmap reports
• Sequence creative so users see messages in a specific order
• Manage creative assets in a single repository
• Integrate with other digital channels through BridgeTrack’s digital marketing suite to gain a comprehensive view of your entire interactive advertising program