Before describing the kinds of data we collect, it's important to understand how we (and most other ad networks) identify you and other web surfers and online users. We have no idea who you are, we place an anonymous identifier in a cookie on your web browser, so for example, to us you are just "surfer98765". We don't request or store anything that is personally-identifiable information (PII). We don't know your name, address, phone number, or email address.

Information We Collect
When you visit the website or mobile application ("app") of entities for which we serve advertisements, or the websites or apps where we display advertisements, we collect information about your online activities and location in order to show you relevant advertising. We may collect information about our interactions with you, such as which ads we've shown you and on which pages and how you responded to them. We may collect information about our partners' interactions with you-for example, by placing pixels on an advertiser's webpage so we can know if you ultimately purchased an item they had advertised with us. We may partner with other companies that are permitted to share anonymous information with us in order to enhance audience profiles. For example, we may partner with companies to learn the kinds of products you like to buy online. We also collect information about your device, such as IP address, operating system, browser type, and language. We remember this information for up to 365 days.

How We Use Information We Collect
We use the information we collect to offer you tailored content - like giving you more relevant ads.

The information we collect helps us find patterns so we can select better ads in the future. For example, we might learn that a specific credit card ad works better in certain areas of the country or during certain hours of the day.

We also use the information we collect to measure the effectiveness of ads on behalf of our advertisers and web publishers.

If we can make ads more useful and interesting for you, we'll also make you more valuable to the web-your visits will make websites more money per ad, and powering their investment in better products and more free features and content. We'll also make the web more valuable to advertisers, helping them be more profitable on their online campaigns, which will cause them to shift more advertising online.

Opting Out
Your current opt-out status with BridgeTrack in this web browser is:

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By opting out of personalized advertising BridgeTrack will limit the information it collects and stores about your computer or device. When you opt out, BridgeTrack stops delivering ads that are targeted to your interests on your computer or device, the ads delivered will not be as relevant to you. If you use multiple browsers, computers or mobile devices, and wish to limit the information BridgeTrack collects and stores and do not wish to receive behavioral-based advertising on any of them, you must opt out from each browser, computer, and mobile device individually.

Please note that if cookies are not enabled in your browser, or if you use certain ad-blocking tools, our opt-out mechanism may not work properly. If you clear your cookies, you may need to renew your opt-out choice.

Information Sharing
We produce reports and analytics for our business partners, and we may share non-personally identifiable information with them. We may disclose information to third parties when we reasonably believe we are obligated to do so by law or as necessary to protect ourselves or others. We may transfer information to a successor entity in connection with a corporate change in control such as a merger or acquisition.

We use physical, administrative, and technical safeguards that are designed to protect the personal information that we collect and maintain. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.

Our Policy Regarding Children
Sapient does not knowingly collect or solicit information from anyone under 13 years of age. Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information of a child under 13 without parental consent, we will delete such information. If you believe that we might have any information from a child younger than 13, please contact us as set forth below.

Updates to this Policy
We may update this policy from time to time.

Contacting Us
Please direct questions to or send mail to:
Sapient Corp.
c/o BridgeTrack
2911 Grand Ave., Suite 100B
Coconut Grove, Florida 33133